Honda's Environmentology |
ICMR HOME | Case Studies Collection »Business Ethics Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Introduction Contd...However, even as its pro-environment policy was being applauded, there were reports that there was dissatisfaction among customers as far as the reliability of Honda's hybrid cars was concerned. Also, despite its claims of being at the forefront of low-emission technology, some of Honda's Sports Utility Vehicles (SUV) ranked below other brands in emissions and fuel economy. And in spite of Honda's claims of being an "environmental leader", its arch rival, Toyota, was perceived to be more environmentally conscious. Background Note
In September 1948, the HTRI was incorporated as Honda Motor Co. Ltd. In 1949, the Dream D-Type was launched. This model was not a motorized bicycle, but a motorcycle. In 1951, the E-type, Honda's first motorcycle powered by a four-stroke engine, was introduced. In April 1952, Honda shifted its headquarters from Hamamatsu to Tokyo.
7] As of 2006, the Honda Power Products division sold motors, pumps, engines, lawnmowers, tillers, snow throwers, and compact household cogeneration units. |
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